oOhMedia! More than you think campaign

oOhMedia! provided national out-of-home advertising in support of PCA's innovative national education campaign - Palliative Care It's more than you think.

Developed by PCA, the Palliative Care It's more than you think. campaign engages the community in a conversation about the benefits of palliative care. The campaign challenges perceptions that palliative care is a 'last resort' and empowers individuals to engage with their health care professionals early in their diagnosis in the hope to live as well as possible for as long as possible.

oOhMedia!’s support extended the national reach of the paid media campaign allowing PCA to reach an even larger audience.

The It's More Than You Think campaign can be viewed here: